{"product_id":"h2h-marketing-case-studies-on-humantohuman-marketing-9783031223921","title":"H2H Marketing: Case Studies on Human-to-Human Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 213 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 20 July 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eH2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031223921\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2023 ed.\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47425374814458,"sku":"9783031223921","price":99.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750453350718_book_d0d34e0c-7516-4a84-be0c-49ef5c0b82fd.jpg?v=1750520249","url":"https:\/\/shulphink.com\/products\/h2h-marketing-case-studies-on-humantohuman-marketing-9783031223921","provider":"Shulph Ink","version":"1.0","type":"link"}