{"product_id":"haptics-and-perception-9781807913939","title":"Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life","description":"\u003cp\u003eIn an increasingly digital world, everyday life is mediated by screens, algorithms, and virtual interfaces that privilege sight and sound while quietly sidelining the sense of touch. This book makes a compelling case for why that omission matters. It explores the critical role of sensory stimuli, particularly haptics, in shaping lived experience, with far reaching implications for trust, brand perception, and wellbeing.\u003c\/p\u003e\u003cp\u003eHaptics exert a powerful influence on perceptions of experiences, products and consumption as a whole. The power of the sense of touch has been explored in various disciplines, such as psychology and marketing, with a key concept encapsulating the influence of touch stimuli: ‘sensation transference’, a concept first identified by Louis Cheskin. \u003c\/p\u003e\u003cp\u003eCooper applies sensation transference to journalism. By holding content constant while varying only the haptic quality of print, the study reveals how material form influences readers’ perception and willingness to recommend information - underscoring that how content feels can be as consequential as what it says.\u003c\/p\u003e\u003cp\u003eTimely, interdisciplinary, and provocative, this book challenges scholars and practitioners alike to rethink the sensory foundations of experience in a world increasingly detached from touch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 22 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 120\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 229 mm; Width 152 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Emerald Publishing Limited\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781807913939\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Cooper","offers":[{"title":"Hardback","offer_id":50249540305146,"sku":"9781807913939","price":42.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781807913939.jpg?v=1788823687","url":"https:\/\/shulphink.com\/products\/haptics-and-perception-9781807913939","provider":"Shulph Ink","version":"1.0","type":"link"}