{"product_id":"hay-9781838665647","title":"HAY","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eHAY is a Scandinavian design company that was founded in 2002 by Rolf and Mette Hay. It offers affordable, everyday design products that are a blend of quality and economy. The brand's deep connections within the art, food, fashion, and cultural communities, as well as its use of color, ensure its best-selling products remain one step ahead of the zeitgeist. This inspiring visual monograph explores HAY's origins and trajectory, including its close partnership with Herman Miller, collaborations with designers, and the aesthetic alchemy that makes its products and retail environments distinct. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Phaidon Press Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eWelcome to the captivating world of HAY, where irresistible, affordable, and everyday design takes center stage. Founded in 2002 by the visionary husband and wife duo, Rolf and Mette Hay, HAY has etched its name into the annals of modern design, transcending the realms of design theory or thinking. Instead, it emerges as a testament to the power of design in action.\u003cbr\u003e\u003cbr\u003eAt the heart of HAY lies a profound commitment to making exceptional design accessible to all. With a keen eye for reimagining functional objects, the duo transforms ordinary couches, cutting boards, towels, and toothbrushes into vibrant pieces that infuse joy into our daily lives. Their creations are a perfect blend of simplicity, style, and affordability, seamlessly blending quality and economy.\u003cbr\u003e\u003cbr\u003eHAY's extensive connections within the art, food, fashion, and broader cultural communities, coupled with their bold and vibrant use of color, set them apart. From icy pastels to Memphis primary hues, rich jewel tones, and vivid near-neons, HAY's best-selling products, including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection, remain at the forefront of the ever-evolving zeitgeist.\u003cbr\u003e\u003cbr\u003eTo commemorate the brand's 20th anniversary, this inspiring visual monograph delves into HAY's origins and remarkable trajectory. It explores the brand's close partnership with Herman Miller, its collaborations with an ever-growing roster of brilliant designers, as well as design companies such as COS, IKEA, and SONOS. The book also unveils the aesthetic alchemy that distinguishes HAY's products and retail environments, making them truly unique.\u003cbr\u003e\u003cbr\u003eFeaturing exclusive interviews with five pairs of designers, this captivating book offers a glimpse into the creative minds behind HAY's exceptional designs. Ronan and Erwan Bouroullec, Nipa Doshi and Jonathan Levien, Shane Schneck and Clara von Zweigbergk, Fien Muller and Hannes Van Severen, and Stine Gam share their insights and perspectives, shedding light on the collaborative spirit that fuels HAY's creative endeavors.\u003cbr\u003e\u003cbr\u003eIn conclusion, HAY is a testament to the transformative power of design. By reimagining everyday objects and infusing them with joy, HAY has redefined the landscape of Scandinavian design and made it accessible to a global audience. This visual monograph celebrates the brand's 20th anniversary, showcasing its remarkable journey and the exceptional designers who have contributed to its success. As you immerse yourself in the world of HAY, prepare to be captivated by its irresistible, affordable, and everyday design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1200g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 278 x 214 x 28 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781838665647\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44101289967866,"sku":"9781838665647","price":30.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1663962362874_book.jpg?v=1664110683","url":"https:\/\/shulphink.com\/products\/hay-9781838665647","provider":"Shulph Ink","version":"1.0","type":"link"}