{"product_id":"heirloom-cultures-and-heritage-branding-the-creamy-case-of-icelandic-skyr-9781009530293","title":"Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 100 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 19 March 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHeritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781009530293\u003c\/p\u003e","brand":"Valdimar Tr.Hafstein,Jon ÞorPetursson","offers":[{"title":"Paperback \/ softback","offer_id":48549125292282,"sku":"9781009530293","price":17.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1774054207697_book.jpg?v=1774529689","url":"https:\/\/shulphink.com\/products\/heirloom-cultures-and-heritage-branding-the-creamy-case-of-icelandic-skyr-9781009530293","provider":"Shulph Ink","version":"1.0","type":"link"}