Luke Sullivan
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
💎 Earn 88 Points (£0.88) on this item.
YOU SAVE £6.29
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
The sixth edition of Hey Whipple,Squeeze This provides the necessary tools to navigate the changing technical and social media landscapes, including how to tell brand stories, create content for Instagram, YouTube, and TikTok, and go 180° against common sense for ideas that have the potential of becoming viral.
Format: Paperback / softback
Length: 416 pages
Publication date: 21 February 2022
Publisher: John Wiley & Sons Inc
The sixth edition of Hey Whipple, Squeeze This, a book widely regarded as the bible of advertising, offers a fresh perspective on the ever-evolving industry of creative advertising. While creativity remains crucial, it is no longer sufficient for success. This updated version, encompassing all the classic creativity training from the previous five editions, equips readers with the essential tools to navigate the dynamic technical and social media landscapes. Whether you are a novice in the field or a seasoned professional, Whipple will enhance your writing skills, boost your creativity, and elevate the quality of your work.
In this comprehensive edition, you will delve into:
Employing traditional concepting techniques alongside new developments in applied creativity and inquiry-based innovation.
Utilizing emerging technologies and the unique technical structures of social media platforms to bring brand stories to life.
Defying common sense to generate ideas with the potential to go viral.
Crafting a portfolio that will secure a job in the industry.
By embracing these insights and techniques, readers can stay ahead of the curve and thrive in the competitive world of advertising.
Weight: 604g
Dimension: 229 x 152 x 22 (mm)
ISBN-13: 9781119819691
Edition number: 6th Edition
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
