{"product_id":"hispanic-marketing-the-evolution-of-the-latino-consumer-9781032137728","title":"Hispanic Marketing: The Evolution of the Latino Consumer","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 478 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 880g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032137728\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 4 ed\u003c\/p\u003e","brand":"Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny","offers":[{"title":"Hardback","offer_id":47866755907834,"sku":"9781032137728","price":161.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761344092706_book.jpg?v=1761415817","url":"https:\/\/shulphink.com\/products\/hispanic-marketing-the-evolution-of-the-latino-consumer-9781032137728","provider":"Shulph Ink","version":"1.0","type":"link"}