{"product_id":"hitmakers-how-brands-influence-culture-9781032878713","title":"Hitmakers: How Brands Influence Culture","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 220 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 13 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 570g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032878713\u003c\/p\u003e","brand":"Ana Andjelic","offers":[{"title":"Hardback","offer_id":47870485758202,"sku":"9781032878713","price":138.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761353464073_book.jpg?v=1761469983","url":"https:\/\/shulphink.com\/products\/hitmakers-how-brands-influence-culture-9781032878713","provider":"Shulph Ink","version":"1.0","type":"link"}