{"product_id":"how-cities-become-brands-developing-city-brands-purposefully-and-thoughtfully-9783658437756","title":"How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 226 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 March 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNecessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658437756\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2024 ed.\u003c\/p\u003e","brand":"Eric Hausler,Jurgen Hausler","offers":[{"title":"Paperback \/ softback","offer_id":47425227161850,"sku":"9783658437756","price":55.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750462239558_book_8761f70d-9343-4010-aaa1-a5ca74259c42.jpg?v=1750516232","url":"https:\/\/shulphink.com\/products\/how-cities-become-brands-developing-city-brands-purposefully-and-thoughtfully-9783658437756","provider":"Shulph Ink","version":"1.0","type":"link"}