{"product_id":"how-minds-change-the-new-science-of-belief-opinion-and-persuasion-9780861545681","title":"How Minds Change: The New Science of Belief, Opinion and Persuasion","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eHow Minds Change explores the latest research in psychology and neuroscience to reveal how beliefs take hold in less than a generation, in less than a decade, and sometimes in an instant. It offers practical advice on how to change someone's mind and reshape their world view. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 352 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Oneworld Publications\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOur most deeply held opinions and beliefs can be changed - here's how.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAs the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing someone's mind about something, maybe a lot of things. Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAlong the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9\/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the 'gay agenda' to happily attending same-sex weddings. Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 306g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 127 x 198 x 31 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780861545681\u003c\/p\u003e","brand":"David McRaney","offers":[{"title":"Paperback \/ softback","offer_id":44216374591738,"sku":"9780861545681","price":8.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1683283298929_book.jpg?v=1683354023","url":"https:\/\/shulphink.com\/products\/how-minds-change-the-new-science-of-belief-opinion-and-persuasion-9780861545681","provider":"Shulph Ink","version":"1.0","type":"link"}