{"product_id":"how-to-measure-and-manage-your-corporate-reputation-9781032837628","title":"How to Measure and Manage Your Corporate Reputation","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 104 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 200g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032837628\u003c\/p\u003e","brand":"Terry Hannington","offers":[{"title":"Paperback \/ softback","offer_id":47870581899514,"sku":"9781032837628","price":39.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761347548809_book.jpg?v=1761471516","url":"https:\/\/shulphink.com\/products\/how-to-measure-and-manage-your-corporate-reputation-9781032837628","provider":"Shulph Ink","version":"1.0","type":"link"}