{"product_id":"human-and-smart-marketing-9783032216700","title":"Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion","description":"This is the inaugural volume of the book series \"European Marketing Academy Insights\", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion.” Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC’s commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 2 June 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 328\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 235 mm; Width 155 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer Nature Switzerland AG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783032216700\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Hardback","offer_id":50170340901114,"sku":"9783032216700","price":127.43,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9783032216700.jpg?v=1787623535","url":"https:\/\/shulphink.com\/products\/human-and-smart-marketing-9783032216700","provider":"Shulph Ink","version":"1.0","type":"link"}