{"product_id":"identitybased-brand-management-fundamentalsstrategyimplementationcontrolling-9783658401887","title":"Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Multiple-component retail product\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 314 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 March 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 240 x 168 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658401887\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Second Edition 2023\u003c\/p\u003e","brand":"Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler","offers":[{"title":"Multiple-component retail product","offer_id":47425539178746,"sku":"9783658401887","price":29.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750441921846_book_411c79df-78cb-4fc4-9a87-9a0b548ae947.jpg?v=1750526340","url":"https:\/\/shulphink.com\/products\/identitybased-brand-management-fundamentalsstrategyimplementationcontrolling-9783658401887","provider":"Shulph Ink","version":"1.0","type":"link"}