{"product_id":"identitybased-brand-management-fundamentalsstrategyimplementationcontrolling-9783658483142","title":"Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Multiple-component retail product, part(s) enclosed\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 321 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 16 July 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 584g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 168 x 240 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658483142\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Third Edition 2025\u003c\/p\u003e","brand":"Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler","offers":[{"title":"Multiple-component retail product, part(s) enclosed","offer_id":47598983250170,"sku":"9783658483142","price":31.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_57ac80e5-a12d-4e69-bc6f-7c88c36b9276.png?v=1754722938","url":"https:\/\/shulphink.com\/products\/identitybased-brand-management-fundamentalsstrategyimplementationcontrolling-9783658483142","provider":"Shulph Ink","version":"1.0","type":"link"}