{"product_id":"in-one-word-the-power-of-razorsharp-brand-positioning-to-lower-costs-and-improve-results-9783031882012","title":"In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 249 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor instance, “Glamour” drives the L’Oréal Paris brand, while Nivea stands for “Care.” Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031882012\u003c\/p\u003e","brand":"Michael Behnke","offers":[{"title":"Paperback \/ softback","offer_id":47458651013370,"sku":"9783031882012","price":24.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751064334095_book.jpg?v=1751094205","url":"https:\/\/shulphink.com\/products\/in-one-word-the-power-of-razorsharp-brand-positioning-to-lower-costs-and-improve-results-9783031882012","provider":"Shulph Ink","version":"1.0","type":"link"}