{"product_id":"influencer-marketing-building-brand-communities-and-engagement-9781032562223","title":"Influencer Marketing: Building Brand Communities and Engagement","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 332 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInfluencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 602g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 174 x 246 x 24 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032562223\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47373806338298,"sku":"9781032562223","price":39.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_979eaacd-51e9-4e1d-bdc6-3d811d42cf0c.png?v=1748678028","url":"https:\/\/shulphink.com\/products\/influencer-marketing-building-brand-communities-and-engagement-9781032562223","provider":"Shulph Ink","version":"1.0","type":"link"}