{"product_id":"influencing-shopper-decisions-unleash-the-power-of-your-brand-to-win-customers-9781398603615","title":"Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe authors of \"Influencing Shopper Decisions\" explain how brands can help shoppers say yes by better understanding consumer decision-making. They outline a new paradigm for shopping behavior that focuses on shopper needs, priorities, and context and provide key insights and strategies for marketers to maintain relevancy and grow engagement with consumers. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 208 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 April 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world?\u003cbr\u003e\u003cbr\u003eConstant change, rapid innovation, category disruptors, rising shopper expectations, and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products, and shopping channels.\u003cbr\u003e\u003cbr\u003eIn \"Influencing Shopper Decisions,\" the authors, market researchers, reveal how brands can help shoppers say yes by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities, and context. Whether you're a CPG brand marketer, digital media company, or small business owner, \"Influencing Shopper Decisions\" provides an unparalleled understanding of the shopper mindset and the keys to unlocking it.\u003cbr\u003e\u003cbr\u003eAfter explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.\u003cbr\u003e\u003cbr\u003eThe rise of digital media has transformed the way brands communicate with consumers, providing new opportunities for engagement and promotion. Social media platforms like Facebook, Instagram, and TikTok have become powerful tools for reaching a wide audience and building brand awareness. However, with so many options available, it can be challenging to determine which platforms are most effective for your specific brand and target audience.\u003cbr\u003e\u003cbr\u003eIn this article, we'll explore the benefits and challenges of advertising on TV, print, social media, and TikTok, and provide tips for maximizing your advertising efforts on each platform.\u003cbr\u003e\u003cbr\u003eAdvertising on TV:\u003cbr\u003e\u003cbr\u003eAdvertising on TV has been a staple of marketing for decades, and it remains a popular option for many brands. TV ads offer a high-impact visual medium that can capture the attention of viewers and leave a lasting impression. However, advertising on TV can also be expensive, and it may not be the most effective option for reaching a younger audience.\u003cbr\u003e\u003cbr\u003eOne of the benefits of advertising on TV is the ability to reach a large audience quickly. TV ads are broadcasted to millions of people across the country, and they can be targeted to specific demographics and geographic regions. This can make it easier for brands to reach their target audience and increase their brand awareness.\u003cbr\u003e\u003cbr\u003eAnother benefit of advertising on TV is the ability to create a memorable brand image. TV ads often feature high-quality graphics, music, and storytelling, which can help to create a strong and memorable brand identity. This can be particularly important for brands that are trying to establish a new market or differentiate themselves from competitors.\u003cbr\u003e\u003cbr\u003eHowever, advertising on TV can also be challenging. TV ads are typically short, ranging from 30 seconds to 2 minutes, which means that brands have limited time to convey their message and make an impact. Additionally, TV ads are often competing with other commercial content, which can make it difficult for viewers to retain the message.\u003cbr\u003e\u003cbr\u003eTo maximize the effectiveness of TV advertising, brands should focus on creating a compelling and memorable ad that communicates their brand message clearly and concisely. They should also consider targeting their ads to specific demographics and geographic regions to ensure that they are reaching their target audience.\u003cbr\u003e\u003cbr\u003eAdvertising on Print:\u003cbr\u003e\u003cbr\u003ePrint advertising has been a staple of marketing for centuries, and it remains a popular option for many brands. Print ads offer a low-cost and high-impact visual medium that can be targeted to specific demographics and geographic regions. However, print advertising has declined in popularity in recent years as digital media has become more prevalent.\u003cbr\u003e\u003cbr\u003eOne of the benefits of advertising on print is the ability to reach a targeted audience. Print ads can be targeted to specific demographics, such as age, gender, and income, and they can be delivered to specific geographic regions. This can make it easier for brands to reach their target audience and increase their brand awareness.\u003cbr\u003e\u003cbr\u003eAnother benefit of advertising on print is the ability to create a tactile and memorable brand image. Print ads often feature high-quality graphics, photography, and typography, which can help to create a strong and memorable brand identity. This can be particularly important for brands that are trying to establish a new market or differentiate themselves from competitors.\u003cbr\u003e\u003cbr\u003eHowever, advertising on print can also be challenging. Print ads are typically limited in size and space, which means that brands have limited time to convey their message and make an impact. Additionally, print ads are often competing with other print content, such as magazines and newspapers, which can make it difficult for viewers to retain the message.\u003cbr\u003e\u003cbr\u003eTo maximize the effectiveness of print advertising, brands should focus on creating a compelling and memorable ad that communicates their brand message clearly and concisely. They should also consider targeting their ads to specific demographics and geographic regions to ensure that they are reaching their target audience.\u003cbr\u003e\u003cbr\u003eAdvertising on Social Media:\u003cbr\u003e\u003cbr\u003eSocial media has become an essential tool for marketing in recent years, and it offers a wide range of benefits for brands. Social media platforms like Facebook, Instagram, and TikTok provide a low-cost and high-impact visual medium that can be targeted to specific demographics and geographic regions. Additionally, social media platforms provide a platform for engaging with consumers and building brand loyalty.\u003cbr\u003e\u003cbr\u003eOne of the benefits of advertising on social media is the ability to reach a large audience quickly. Social media platforms have millions of active users, and brands can target their ads to specific demographics and geographic regions to ensure that they are reaching their target audience. Additionally, social media platforms provide a platform for engaging with consumers and building brand loyalty.\u003cbr\u003e\u003cbr\u003eAnother benefit of advertising on social media is the ability to create a personalized brand image. Social media platforms allow brands to communicate with consumers directly and build relationships with them. This can help to create a more personalized brand image and build brand loyalty.\u003cbr\u003e\u003cbr\u003eHowever, advertising on social media can also be challenging. Social media platforms are constantly evolving, and it can be difficult for brands to keep up with the latest trends and best practices. Additionally, social media platforms are often crowded with other commercial content, which can make it difficult for viewers to retain the message.\u003cbr\u003e\u003cbr\u003eTo maximize the effectiveness of social media advertising, brands should focus on creating a compelling and memorable ad that communicates their brand message clearly and concisely. They should also consider targeting their ads to specific demographics and geographic regions to ensure that they are reaching their target audience.\u003cbr\u003e\u003cbr\u003eAdvertising on TikTok:\u003cbr\u003e\u003cbr\u003eTikTok has emerged as a popular social media platform in recent years, and it offers a unique opportunity for brands to reach a younger audience. TikTok is a video-sharing platform that allows users to create short-form videos that are often set to music and feature creative effects and filters. TikTok has a large and engaged user base, particularly among younger audiences, and it offers a platform for engaging with consumers and building brand loyalty.\u003cbr\u003e\u003cbr\u003eOne of the benefits of advertising on TikTok is the ability to create engaging and creative content. TikTok videos are short and attention-grabbing, and they often feature creative effects and filters that can help to create a memorable brand image. Additionally, TikTok videos can be set to music, which can help to create a fun and engaging experience for users.\u003cbr\u003e\u003cbr\u003eAnother benefit of advertising on TikTok is the ability to reach a younger audience. TikTok has a large and engaged user base, particularly among younger audiences, and it offers a platform for engaging with consumers and building brand loyalty.\u003cbr\u003e\u003cbr\u003eHowever, advertising on TikTok can also be challenging. TikTok is a relatively new platform, and it can be difficult for brands to understand the best practices for creating effective content. Additionally, TikTok videos are often set to music, which can make it difficult for brands to communicate their message clearly.\u003cbr\u003e\u003cbr\u003eTo maximize the effectiveness of TikTok advertising, brands should focus on creating engaging and creative content that communicates their brand message clearly and concisely. They should also consider partnering with influencers or other users who have a large and engaged following on TikTok to help promote their brand.\u003cbr\u003e\u003cbr\u003eIn conclusion, advertising on TV, print, social media, and TikTok each offers unique benefits and challenges for brands. To maximize the effectiveness of their advertising efforts, brands should focus on creating compelling and memorable content that communicates their brand message clearly and concisely. They should also consider targeting their ads to specific demographics and geographic regions to ensure that they are reaching their target audience. By leveraging the power of digital media, brands can reach a larger audience and build stronger brand loyalty than ever before.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 320g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 156 x 234 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398603615\u003c\/p\u003e","brand":"Rebecca Brooks,Devora Rogers","offers":[{"title":"Paperback \/ softback","offer_id":44099122692346,"sku":"9781398603615","price":28.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1649421624240_book.jpg?v=1649527646","url":"https:\/\/shulphink.com\/products\/influencing-shopper-decisions-unleash-the-power-of-your-brand-to-win-customers-9781398603615","provider":"Shulph Ink","version":"1.0","type":"link"}