{"product_id":"integrated-advertising-promotion-and-marketing-communicating-in-a-digital-world-9781032603100","title":"Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe book discusses integrated marketing communication (IMC), its history, strategic importance, and social and cultural factors that enhance its effectiveness. It covers various communication forms used by business organizations and presents considerations for each major media format. It is a valuable resource for students, scholars, and marketing professionals. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 366 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 17 November 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch1\u003e Integrated Marketing Communication (IMC): A Comprehensive Guide\u003c\/h1\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 586g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 155 x 235 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032603100\u003c\/p\u003e","brand":"AnubhavMishra,Tata SaiVijay","offers":[{"title":"Paperback \/ softback","offer_id":44790109405434,"sku":"9781032603100","price":40.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1700240542560_book.jpg?v=1700488175","url":"https:\/\/shulphink.com\/products\/integrated-advertising-promotion-and-marketing-communicating-in-a-digital-world-9781032603100","provider":"Shulph Ink","version":"1.0","type":"link"}