{"product_id":"integrated-marketing-communications-in-football-9780367690571","title":"Integrated Marketing Communications in Football","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 148 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 July 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 440g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367690571\u003c\/p\u003e","brand":"Argyro ElisavetManoli","offers":[{"title":"Hardback","offer_id":44104565883130,"sku":"9780367690571","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1657277811490_book.jpg?v=1657400756","url":"https:\/\/shulphink.com\/products\/integrated-marketing-communications-in-football-9780367690571","provider":"Shulph Ink","version":"1.0","type":"link"}