{"product_id":"international-competitiveness-and-global-markets-marketing-capabilities-of-exporting-smes-9781041088806","title":"International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 208 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 21 July 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 560g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041088806\u003c\/p\u003e","brand":"Mateja Bodlaj,Gregor Pfajfar","offers":[{"title":"Hardback","offer_id":49972159512826,"sku":"9781041088806","price":151.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1785543227313_book.jpg?v=1785665907","url":"https:\/\/shulphink.com\/products\/international-competitiveness-and-global-markets-marketing-capabilities-of-exporting-smes-9781041088806","provider":"Shulph Ink","version":"1.0","type":"link"}