{"product_id":"international-management-the-process-of-internationalization-and-market-entry-strategies-9783662658697","title":"International Management: The Process of Internationalization and Market Entry Strategies","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook provides answers to international management's most important questions and challenges, focusing on the macroeconomic and institutional environment, international firms, and management decisions. It is recommended for university courses in Germany, Austria, and Switzerland. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 326 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive textbook is designed to cater to the needs of students and practitioners alike, providing invaluable insights into the most critical aspects and complexities of international management. Spanning three distinct levels, it delves into the macroeconomic and institutional framework of the global economy, examines the role of international firms within this environment, and explores the intricacies of management decision-making.\u003cbr\u003e\u003cbr\u003eThe primary focus of this text lies in an application-oriented analysis of the pivotal strategic choices involved in the internationalization of companies. By examining the characteristics of individual subject areas, including macro-, meso-, and microperspectives, the book fosters a comprehensive understanding of the interconnected dynamics within the global marketplace.\u003cbr\u003e\u003cbr\u003eRecognized and endorsed for university courses in Germany, Austria, and Switzerland, this textbook is a valuable resource for anyone seeking to excel in the field of international management. Its comprehensive coverage, practical insights, and application-oriented approach make it an essential tool for both aspiring professionals and seasoned experts alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 584g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 240 x 168 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783662658697\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Manfred Fuchs","offers":[{"title":"Paperback \/ softback","offer_id":45195609080058,"sku":"9783662658697","price":85.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1708077822850_book.jpg?v=1708112506","url":"https:\/\/shulphink.com\/products\/international-management-the-process-of-internationalization-and-market-entry-strategies-9783662658697","provider":"Shulph Ink","version":"1.0","type":"link"}