International Marketing: Winning in the New Global Economy
International Marketing: Winning in the New Global Economy
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Format: Paperback / softback
Length: 246 pages
Publication date: 25 July 2023
Publisher: Cognella, Inc
Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This second edition features new topical discussions on the digital disruption of industry, artificial intelligence, and perspectives on global governance.
Weight: 478g
Dimension: 177 x 255 x 17 (mm)
ISBN-13: 9798823322683
Edition number: 2 Revised edition
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