{"product_id":"introduction-to-corporate-communication-case-studies-from-india-9781032149264","title":"Introduction to Corporate Communication: Case Studies from India","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis book explores the transformation of corporate communication in India, featuring recent case studies and appealing to communication studies and business management departments in the UK and USA. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 290 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 25 September 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eThis comprehensive book delves into the profound transformation that has taken place in corporate communication in India. It offers a rich tapestry of recent case studies, providing valuable insights into the evolving landscape of business communication in the country. With India emerging as a global powerhouse in the service economy, this volume holds immense appeal to departments of communication studies and business management across the United Kingdom and the United States.\u003cbr\u003e\u003cbr\u003eThe book begins by tracing the historical roots of corporate communication in India, exploring the cultural and societal factors that have shaped its development. It then delves into the contemporary trends and practices that have emerged, highlighting the impact of technology, globalization, and the changing consumer landscape on corporate communication.\u003cbr\u003e\u003cbr\u003eOne of the key strengths of this book is its extensive coverage of recent case studies. These case studies provide real-world examples of successful and unsuccessful communication strategies employed by Indian companies across various industries. They offer valuable insights into the challenges and opportunities that companies face in today's dynamic business environment, and provide practical recommendations for improving corporate communication effectiveness.\u003cbr\u003e\u003cbr\u003eThe book is organized into four distinct sections, each focusing on a different aspect of corporate communication. The first section explores the role of communication in building corporate reputation and brand identity. It discusses the importance of effective storytelling, visual communication, and social media in creating a strong and positive brand image. The second section examines the challenges of cross-cultural communication in India, highlighting the need for sensitivity, adaptability, and cultural understanding. The third section explores the role of communication in employee engagement and motivation, discussing the importance of effective communication channels, feedback mechanisms, and employee empowerment. The fourth section examines the role of communication in crisis management and reputation recovery, discussing the strategies and tactics that companies can employ to manage crises and restore their reputation.\u003cbr\u003e\u003cbr\u003eThroughout the book, the authors draw on a wealth of research and industry expertise to provide a comprehensive and authoritative analysis of corporate communication in India. They offer practical insights and recommendations that can be applied by communication professionals, business executives, and students alike.\u003cbr\u003e\u003cbr\u003eIn conclusion, this book is a must-read for anyone interested in understanding the transformation of corporate communication in India. It offers a rich blend of historical, contemporary, and practical perspectives, and provides valuable insights into the challenges and opportunities that companies face in today's dynamic business environment. Whether you are a communication professional, business executive, or student, this book will help you gain a deeper understanding of the role of communication in building successful organizations and achieving competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032149264\u003c\/p\u003e","brand":"CharuLata Singh,MonaGupta","offers":[{"title":"Paperback \/ softback","offer_id":44646783484154,"sku":"9781032149264","price":42.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1697219749437_book.jpg?v=1697574568","url":"https:\/\/shulphink.com\/products\/introduction-to-corporate-communication-case-studies-from-india-9781032149264","provider":"Shulph Ink","version":"1.0","type":"link"}