{"product_id":"introduction-to-marketing-9781350361478","title":"Introduction to Marketing: Concepts and Contexts","description":"This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs of both consumer and customer, the text views marketing through three topical lenses: technology, responsibility and employability. This provides a unique contemporary approach for today's students.   The structure enables students to work through topics in a logical order. Throughout, the author reflects on the differences between best practice and reality. Recognisable brand examples stimulate applied thinking and encourage situational awareness of the issues that shape marketing practices at local, national and global levels.   A wealth of pedagogical features consolidates students' knowledge of key concepts. They include a running case study, real life cases, quizzes and discussion and reflection prompts. This digestible yet critical introduction to marketing will help undergraduate students to understand how value is transferred from organisations to the market, using a broad range of marketing mix techniques.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 19 February 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 352\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 211 mm; Width 261 mm; Thickness 143 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury Publishing PLC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781350361478\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dr Andrew Corcoran","offers":[{"title":"Hardback","offer_id":50207285444858,"sku":"9781350361478","price":132.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781350361478.jpg?v=1788222644","url":"https:\/\/shulphink.com\/products\/introduction-to-marketing-9781350361478","provider":"Shulph Ink","version":"1.0","type":"link"}