{"product_id":"ise-modern-business-analytics-9781266108334","title":"ISE Modern Business Analytics","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eA new higher-ed text for graduate-level business analytics students takes a practical, modern approach to data science and business analytics, using R as the primary technology and including an end-of-chapter reference to basic R recipes. It combines tools from economics and statistics with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product supports the text with Interactive Activities, Excel activities, and a Prep Course. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 09 May 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: McGraw-Hill Education\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis cutting-edge textbook, written by Matt Taddy, a successful author of the McGraw Hill Professional title, a Business Data Science graduate of the University of Chicago, and Amazon's Chief Economist, offers a comprehensive and contemporary approach to data science and business analytics for advanced graduate-level students and professionals. It adopts a hands-on, practical methodology, emphasizing real-world data analysis examples that elucidate the underlying rationale behind decision-making discussions. The text predominantly utilizes R as its primary technology, providing an end-of-chapter reference to essential R recipes for further exploration. By integrating tools from economics and statistics with Machine Learning Techniques, the text establishes a robust platform for leveraging data to inform decision-making processes.\u003cbr\u003e\u003cbr\u003eTo enhance the learning experience, the Connect product accompanying the textbook includes a range of interactive activities. These activities encourage students to delve deeper into the content, fostering a deeper understanding and retention of key concepts. Excel activities, such as Integrated Excel \u0026amp; Applying Excel, further reinforce the learning by applying theoretical principles to practical scenarios. Additionally, a Prep Course is provided to help students refresh their fundamental pre-requisite knowledge, ensuring a strong foundation for the course's topics.\u003cbr\u003e\u003cbr\u003eWith its comprehensive coverage, practical approach, and emphasis on real-world applications, this textbook serves as an invaluable resource for advanced business analytics students and professionals seeking to excel in the rapidly evolving field of data science and business analytics.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 820g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 204 x 252 x 24 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781266108334\u003c\/p\u003e","brand":"Matt Taddy","offers":[{"title":"Paperback \/ softback","offer_id":44099682763002,"sku":"9781266108334","price":58.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1656077974817_book.jpg?v=1656255757","url":"https:\/\/shulphink.com\/products\/ise-modern-business-analytics-9781266108334","provider":"Shulph Ink","version":"1.0","type":"link"}