{"product_id":"key-account-management-excellence-in-pharma-medtech-9781032128580","title":"Key Account Management Excellence in Pharma \u0026 Medtech","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eKey Account Management Excellence in Pharma \u0026amp; Medtech helps life sciences practitioners develop and execute innovative and effective key account management strategies and capabilities to protect their business and grow with rising customers. It is a comprehensive guide that emphasizes the importance of KAM as an organization-wide business strategy, providing unique offerings and value through a tailored, cross-functional model. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 216 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 February 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eKey Account Management Excellence in Pharma \u0026amp; Medtech is a comprehensive guide designed to assist life sciences practitioners in developing and implementing innovative and effective key account management (KAM) strategies and capabilities. In the face of the rapid growth of large, sophisticated, and complex healthcare provider and payer systems and groups, pharmaceutical and medtech companies are increasingly embracing KAM as a strategic approach to secure their business and capitalize on the opportunities presented by these evolving customers.\u003cbr\u003e\u003cbr\u003eThis book stands out as a groundbreaking work in its scope and its tailored approach to leading KAM practices specifically for the life sciences industry. The central theme emphasizes that KAM is a comprehensive organizational business strategy, transcending the role of a specific role or sales-oriented initiative. Rather, KAM is a strategy focused on delivering unique offerings and value through an orchestrated, cross-functional, go-to-market model tailored to meet the specific needs and engagement preferences of a unique segment of customers.\u003cbr\u003e\u003cbr\u003eThe insights and practices shared within this book are intended to serve as a valuable resource at every stage of the KAM journey. The book has been meticulously designed to foster a common language and deep understanding of KAM issues and leading practices across the organization, particularly for life sciences leaders, account managers, and cross-functional team members responsible for building, transforming, and supporting their organizations' KAM strategies and capabilities.\u003cbr\u003e\u003cbr\u003eBy leveraging the expertise and experiences of industry leaders, this book provides a roadmap for practitioners to navigate the complexities of KAM in the life sciences sector. It offers practical strategies, tools, and frameworks to enhance customer engagement, build strong relationships, and drive revenue growth. Whether you are a seasoned KAM professional or just starting your journey, this book will provide valuable insights and actionable steps to help you achieve success in your key account management endeavors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 414g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 154 x 235 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032128580\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44104615854330,"sku":"9781032128580","price":38.07,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1647343174761_book.jpg?v=1647361182","url":"https:\/\/shulphink.com\/products\/key-account-management-excellence-in-pharma-medtech-9781032128580","provider":"Shulph Ink","version":"1.0","type":"link"}