{"product_id":"knowledge-illusion-the-myth-of-individual-thought-and-the-power-of-collective-wisdom","title":"Knowledge Illusion: The myth of individual thought and the power of collective wisdom","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe human mind is both brilliant and pathetic, capable of great achievements but also prone to ignorance, irrationality, and mistakes. Steven Sloman and Philip Fernbach's book \"The Knowledge Illusion\" challenges the idea of individual thinking and argues that our success as a species is due to our ability to draw on knowledge and expertise outside our heads. It explains why we think we know more than we do, why beliefs are hard to change, and why we are prone to making mistakes. The book provides a blueprint for successful collaboration and reveals why human intelligence lies in the way we think and work together. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 304 pages\u003cbr\u003e\\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 August 2018\u003cbr\u003e\\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Pan Macmillan\u003cbr\u003e\\n                          \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe human mind is a complex and fascinating entity, capable of both remarkable achievements and profound flaws. We have harnessed the power of fire, reached the moon, and made countless advancements in science and technology. Yet, despite our intellectual prowess, we remain fundamentally ignorant, irrational, and prone to making simple mistakes every day.\u003cbr\u003e\u003cbr\u003eIn their book \"The Knowledge Illusion,\" cognitive scientists Steven Sloman and Philip Fernbach challenge the notion of the rational individual and argue that the idea of individual thinking is a myth. They suggest that our success as a species is not solely due to our rationality but also to the collective knowledge and expertise we draw upon. We are unaware of the vast amount of information and expertise outside our heads that we rely on to make decisions and solve problems.\u003cbr\u003e\u003cbr\u003eThe Knowledge Illusion delves into the reasons why we believe we know more than we do, why beliefs are so difficult to change, and why we are so prone to making mistakes. It provides a comprehensive exploration of the cognitive biases and illusions that shape our thinking and behavior. Through cutting-edge research and compelling anecdotes, the book offers a blueprint for working in collaboration to achieve extraordinary things.\u003cbr\u003e\u003cbr\u003eOne of the key insights of the book is that the key to human intelligence lies in the way we think and work together. We are social creatures, and our ability to collaborate and share knowledge is what sets us apart from other animals. By recognizing the power of the collective mind, we can unlock our full potential and achieve things that would be impossible for us as individuals.\u003cbr\u003e\u003cbr\u003eThe Knowledge Illusion also sheds light on the importance of diversity and collaboration in knowledge creation. It highlights the benefits of bringing together people with different perspectives, backgrounds, and expertise to solve complex problems. By fostering a culture of open communication and collaboration, we can create new insights and solutions that would otherwise be impossible to achieve.\u003cbr\u003e\u003cbr\u003eIn conclusion, \"The Knowledge Illusion\" is a groundbreaking book that challenges our assumptions about human cognition and offers a new perspective on the origins of our intelligence. By dispelling the myth of individual thinking and embracing the power of the collective mind, we can unlock our full potential and achieve amazing things.\u003c\/p\u003e\u003cp\u003e\\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 218g\\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 175 x 142 x 21 (mm)\\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781509813087\\n                            \\n                          \u003c\/p\u003e","brand":"Steven Sloman,Philip Fernbach","offers":[{"title":"Paperback \/ softback","offer_id":44100661707002,"sku":"9781509813087","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/3937e751ad8f6ea46d891b8493221be4.jpg?v=1631159137","url":"https:\/\/shulphink.com\/products\/knowledge-illusion-the-myth-of-individual-thought-and-the-power-of-collective-wisdom","provider":"Shulph Ink","version":"1.0","type":"link"}