{"product_id":"live-sports-media-the-what-how-and-why-of-sports-broadcasting-9780367761219","title":"Live Sports Media: The What, How and Why of Sports Broadcasting","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eLive Sports Media: The What, How, and Why of Sports Broadcasting provides an all-encompassing view of the sports television industry, exploring the impact of technological advances, shifts in viewing habits, and audience preferences on sports media and the sports industry. It has been updated to include the impact of COVID-19 disruptions, the growth of women's sports broadcasting, evolving sports, and political statements made in sports. It offers insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 230 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 January 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eIn his comprehensive book, Live Sports Media: The What, How, and Why of Sports Broadcasting, Dennis Deninger, an Emmy Award-winning producer at ESPN, offers a unique perspective on the sports television industry during a period of significant industry transformations. The advent of technological advancements and the widespread availability of sports content across various media platforms have greatly expanded global access to sporting events of all kinds. Consequently, shifts in viewing habits and audience preferences are reshaping the dynamics of sports media and the sports industry as a whole. This transformation has led to a redistribution of power, with certain sectors gaining more influence while others experiencing a decline. As professionals in this field, it is crucial for us to adapt swiftly to these changes.\u003cbr\u003e\u003cbr\u003eThe second edition of this book has been extensively revised to examine the impact of COVID-19 disruptions on sports, the growth of women's sports broadcasting, evolving sports, and political statements made in sports, such as Black Lives Matter and taking a knee. It provides a comprehensive exploration of the origins, effects, reach, economics, production, and presentation of sports on video media, including television. By taking the reader behind the scenes, Dennis Deninger reveals the forces and processes that have shaped and continue to evolve sports content, its delivery, and how it connects with fans. Drawing from his extensive industry expertise, he exposes how the choices and decisions made today will shape the programming, content, storytelling, production, advertising, and delivery of sports broadcasting in the upcoming season and beyond.\u003cbr\u003e\u003cbr\u003eThis practical and engaging book offers valuable insights into sports broadcasting that will be of interest to sports management, media, and journalism students, as well as learning practitioners. It provides a comprehensive understanding of the industry's current state and future trends, making it an essential resource for anyone seeking to excel in this field.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 470g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 177 x 400 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367761219\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 New edition\u003c\/p\u003e","brand":"Dennis Deninger","offers":[{"title":"Paperback \/ softback","offer_id":44104660877562,"sku":"9780367761219","price":62.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1646286326356_book.jpg?v=1646939977","url":"https:\/\/shulphink.com\/products\/live-sports-media-the-what-how-and-why-of-sports-broadcasting-9780367761219","provider":"Shulph Ink","version":"1.0","type":"link"}