{"product_id":"loyalty-management-driving-engagement-with-loyalty-programs-and-customer-experience-9781032510354","title":"Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 290 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 06 January 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.   It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 490g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 155 x 235 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032510354\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"CristinaZiliani,MarcoIeva","offers":[{"title":"Paperback \/ softback","offer_id":47030166290682,"sku":"9781032510354","price":44.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1736541864458_book.jpg?v=1736594757","url":"https:\/\/shulphink.com\/products\/loyalty-management-driving-engagement-with-loyalty-programs-and-customer-experience-9781032510354","provider":"Shulph Ink","version":"1.0","type":"link"}