{"product_id":"luxury-marketing-and-brand-strategy-theory-and-practice-for-a-changing-world-9781032973951","title":"Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 244 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 September 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 480g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032973951\u003c\/p\u003e","brand":"Kveta Olsanova,Gina Cook,Marija Zlatic","offers":[{"title":"Paperback \/ softback","offer_id":47700201505018,"sku":"9781032973951","price":44.73,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_9fef2e92-2d67-4757-8c6c-7bf1a1f42774.png?v=1757155454","url":"https:\/\/shulphink.com\/products\/luxury-marketing-and-brand-strategy-theory-and-practice-for-a-changing-world-9781032973951","provider":"Shulph Ink","version":"1.0","type":"link"}