{"product_id":"madison-avenue-makeover-the-transformation-of-huge-and-the-redefinition-of-the-ad-agency-business-9781911687641","title":"Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 25 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: LID Publishing\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent \"fly on the wall\" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781911687641\u003c\/p\u003e","brand":"Michael Farmer","offers":[{"title":"Paperback \/ softback","offer_id":44270929805562,"sku":"9781911687641","price":12.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1685701010155_book.jpg?v=1686154067","url":"https:\/\/shulphink.com\/products\/madison-avenue-makeover-the-transformation-of-huge-and-the-redefinition-of-the-ad-agency-business-9781911687641","provider":"Shulph Ink","version":"1.0","type":"link"}