{"product_id":"make-marketing-matter-9781805760214","title":"Make Marketing Matter: Change perceptions. Drive performance. Architect growth.","description":"\u003cp\u003e\u003cstrong\u003eStop justifying marketing. Start architecting growth.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eToo often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended.\u003c\/p\u003e \u003cp\u003eThere is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes.\u003c\/p\u003e \u003cp\u003eFor a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing’s strategic role, justify budgets and architect growth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20 October 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 320\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 216 mm; Width 140 mm; Thickness 17 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Practical Inspiration Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781805760214\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emma Pownall","offers":[{"title":"Paperback","offer_id":67645538468090,"sku":"9781805760214","price":12.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781805760214.jpg?v=1791242585","url":"https:\/\/shulphink.com\/products\/make-marketing-matter-9781805760214","provider":"Shulph Ink","version":"1.0","type":"link"}