{"product_id":"managing-the-authenticity-of-narrative-brands-understanding-consumers-fans-and-audiences-9781041017042","title":"Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 90 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 17 February 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041017042\u003c\/p\u003e","brand":"Jacqueline Burgess","offers":[{"title":"Hardback","offer_id":48369608392954,"sku":"9781041017042","price":53.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1771632334630_book.jpg?v=1771863525","url":"https:\/\/shulphink.com\/products\/managing-the-authenticity-of-narrative-brands-understanding-consumers-fans-and-audiences-9781041017042","provider":"Shulph Ink","version":"1.0","type":"link"}