{"product_id":"mapping-innovation-pb-9781265874681","title":"Mapping Innovation (PB)","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eMapping Innovation provides a comprehensive guide to business innovation, offering a framework for discovering which type of innovation process best suits a specific problem. It helps leaders navigate the crowded innovation space and develop a strategy that will put them light years ahead of the competition. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 20 June 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: McGraw-Hill Education\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe vast array of books, articles, and advice available to leaders seeking solutions to complex challenges can be overwhelming. While some offer quick-fix remedies or technical explanations that may leave readers lost, others provide comprehensive insights into the greatest innovations of the past century. However, there is a new alternative in the crowded business innovation space: Mapping Innovation. This groundbreaking guide offers engaging and informative content without compromising substance or expertise. It provides a thorough background on some of the most significant innovations of the past century, detailing the processes that led to their development and transformation into world-changing products.\u003cbr\u003e\u003cbr\u003eBusiness innovation expert Greg Satell guides readers through the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. Recognizing that one size does not fit all, he presents the Innovation Matrix, a framework for identifying the most appropriate type of innovation process for a specific problem. By asking the right questions and applying the right strategies, readers can develop a crystal clear model for disrupting the marketplace, scaling their efforts to propel their enterprise forward, and leveraging digital platforms to their advantage.\u003cbr\u003e\u003cbr\u003eMapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition. It provides a roadmap for navigating the complex innovation landscape and achieving sustainable growth and success in today's rapidly changing business environment. Whether you are a CEO, entrepreneur, or innovation professional, this guide will help you unlock the full potential of innovation and drive your organization to new heights of success.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 331g\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781265874681\u003c\/p\u003e","brand":"Greg Satell","offers":[{"title":"Paperback \/ softback","offer_id":44349665509626,"sku":"9781265874681","price":21.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_cff4c3a5-651e-4c65-8079-18ab01b21103.jpg?v=1689569263","url":"https:\/\/shulphink.com\/products\/mapping-innovation-pb-9781265874681","provider":"Shulph Ink","version":"1.0","type":"link"}