{"product_id":"marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-9781264627646","title":"Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eMarketing Alternative Investments is a comprehensive guide to investor-centric marketing and fundraising strategy for investment funds, covering fundamentals, fundraising in practice, and other considerations. It provides valuable insights into understanding investors and the investment landscape to create a successful marketing campaign. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 288 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 December 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: McGraw-Hill Education\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\u003ch1\u003eMaster the Process of Effectively Marketing Alternative Investments: A Critical but Overlooked Aspect of Ensuring Fund Success\u003c\/h1\u003e\u003cbr\u003e\u003cp\u003eInvestment funds with great performance and potential often fail for one simple reason: the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch2\u003eThe Only Book to Tackle This Critical Issue: Marketing Alternative Investments\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eWhether You Work in Hedge Funds, Private Equity, or Are Aspiring to Be Part of One, You'll Gain Valuable Insights into Understanding Investors and the Investment Landscape to Create a Successful Marketing Campaign\u003c\/h3\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments is organized into three sections: \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eFundamentals: The history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eFundraising in Practice: Tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eOther Considerations: Key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch2\u003eEffective Fundraising and Investor Relations Is Key to the Growth of Alternative Investments\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThis thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eUnderstand the importance of investor relations and fundraising in the success of alternative investments\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eLearn from experienced thought leaders in the industry\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGain valuable insights into understanding investors and the investment landscape\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDevelop a comprehensive marketing and fundraising strategy\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eApply best practices to create a successful marketing campaign\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eStay up-to-date with the latest trends and regulations in the alternatives landscape\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch2\u003eConclusion\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments is a must-read for anyone involved in the marketing and fundraising of alternative investments. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eDon't Miss Out on This Opportunity to Gain Valuable Insights and Strategies for Success\u003c\/h3\u003e\u003cbr\u003e\u003cp\u003eOrder your copy of Marketing Alternative Investments today and take the first step towards building a successful marketing and fundraising strategy for your alternative investments.\u003c\/p\u003e\u003ch1\u003eMaster the Process of Effectively Marketing Alternative Investments: A Critical but Overlooked Aspect of Ensuring Fund Success\u003c\/h1\u003e\u003cbr\u003e\u003cp\u003eInvestment funds with great performance and potential often fail for one simple reason: the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch2\u003eThe Only Book to Tackle This Critical Issue: Marketing Alternative Investments\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eWhether You Work in Hedge Funds, Private Equity, or Are Aspiring to Be Part of One, You'll Gain Valuable Insights into Understanding Investors and the Investment Landscape to Create a Successful Marketing Campaign\u003c\/h3\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments is organized into three sections: \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eFundamentals: The history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eFundraising in Practice: Tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eOther Considerations: Key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch2\u003eEffective Fundraising and Investor Relations Is Key to the Growth of Alternative Investments\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThis thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eUnderstand the importance of investor relations and fundraising in the success of alternative investments\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eLearn from experienced thought leaders in the industry\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGain valuable insights into understanding investors and the investment landscape\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDevelop a comprehensive marketing and fundraising strategy\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eApply best practices to create a successful marketing campaign\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eStay up-to-date with the latest trends and regulations in the alternatives landscape\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch2\u003eConclusion\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eMarketing Alternative Investments is a must-read for anyone involved in the marketing and fundraising of alternative investments. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eDon't Miss Out on This Opportunity to Gain Valuable Insights and Strategies for Success\u003c\/h3\u003e\u003cbr\u003e\u003cp\u003eOrder your copy of Marketing Alternative Investments today and take the first step towards building a successful marketing and fundraising strategy for your alternative investments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 432g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 162 x 237 x 30 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781264627646\u003c\/p\u003e","brand":"Hemali Dassani,Nanda Kuppuswamy","offers":[{"title":"Hardback","offer_id":44099694756090,"sku":"9781264627646","price":25.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1669990899174_book.jpg?v=1670431886","url":"https:\/\/shulphink.com\/products\/marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-9781264627646","provider":"Shulph Ink","version":"1.0","type":"link"}