{"product_id":"marketing-analysis-in-sport-business-global-perspectives-9781032298757","title":"Marketing Analysis in Sport Business: Global Perspectives","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 306 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 July 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 760g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032298757\u003c\/p\u003e","brand":"Kevin K. Byon,Brian H. Yim,James J.Zhang","offers":[{"title":"Hardback","offer_id":44104693416186,"sku":"9781032298757","price":151.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1658487212991_book.jpg?v=1658736650","url":"https:\/\/shulphink.com\/products\/marketing-analysis-in-sport-business-global-perspectives-9781032298757","provider":"Shulph Ink","version":"1.0","type":"link"}