{"product_id":"marketing-and-psychology-understanding-customer-behaviour-with-the-abc-approach-9781032891149","title":"Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 264 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 January 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 510g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032891149\u003c\/p\u003e","brand":"Tom Bowden-Green,Luan Wise","offers":[{"title":"Paperback \/ softback","offer_id":48260329439482,"sku":"9781032891149","price":33.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1769209598938_book.jpg?v=1769509629","url":"https:\/\/shulphink.com\/products\/marketing-and-psychology-understanding-customer-behaviour-with-the-abc-approach-9781032891149","provider":"Shulph Ink","version":"1.0","type":"link"}