{"product_id":"marketing-channel-management-organization-and-coordination-9781009561778","title":"Marketing Channel Management: Organization and Coordination","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 330 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 December 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 794g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 185 x 261 x 26 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781009561778\u003c\/p\u003e","brand":"Gary L.Frazier","offers":[{"title":"Hardback","offer_id":48141240271098,"sku":"9781009561778","price":90.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1766184344467_book.jpg?v=1766221283","url":"https:\/\/shulphink.com\/products\/marketing-channel-management-organization-and-coordination-9781009561778","provider":"Shulph Ink","version":"1.0","type":"link"}