{"product_id":"marketing-chinese-children-s-books-9781350273559","title":"Marketing Chinese Children's Books: Paratext and the Politics of Authorship","description":"\u003cp\u003e\u003cb\u003eAn exploration of the strategies used by Chinese children’s publishers to package and promote their authors, \u003ci\u003eMarketing Chinese Children's Books\u003c\/i\u003e situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese children’s books to global audiences.\u003c\/b\u003e\u003cbr\u003eFocusing on the abundant paratextual elements of many contemporary Chinese children’s books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of China’s best-selling children’s authors — Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane — Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. \u003cbr\u003eThis is a timely study of the construction of Chinese children’s authorship coinciding with the rapid expansion of children’s literature publishing in China and its reception on the world stage.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 25 June 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 216\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 236 mm; Width 164 mm; Thickness 18 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury Publishing PLC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781350273559\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dr Frances Weightman","offers":[{"title":"Hardback","offer_id":67649438712058,"sku":"9781350273559","price":90.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781350273559.jpg?v=1791251172","url":"https:\/\/shulphink.com\/products\/marketing-chinese-children-s-books-9781350273559","provider":"Shulph Ink","version":"1.0","type":"link"}