{"product_id":"marketing-communications-and-brand-development-in-emerging-economies-volume-i-contemporary-and-future-perspectives-9783030886776","title":"Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 311 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 May 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAdvances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 570g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030886776\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44103116554490,"sku":"9783030886776","price":128.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1653048875482_book.jpg?v=1653114335","url":"https:\/\/shulphink.com\/products\/marketing-communications-and-brand-development-in-emerging-economies-volume-i-contemporary-and-future-perspectives-9783030886776","provider":"Shulph Ink","version":"1.0","type":"link"}