{"product_id":"marketing-fashion-9798765109359","title":"Marketing Fashion: A Cross-Cultural Perspective - with STUDIO","description":"\u003cp\u003eWhile   rooted in traditional marketing principles, successful fashion marketing   presents a unique set of opportunities and challenges. \u003ci\u003eMarketing Fashion: A   Cross-Cultural Perspective,\u003c\/i\u003e second edition, presents marketing theories   and practices as they specifically relate to apparel, home goods, and other   design-driven products. Using a variety of contemporary examples, the text   details how fashion marketers develop and apply marketing strategies that meet   consumer needs. This includes topics such as: Research, Relationships and   Branding, Products; Prices and Distribution; Sales, Promotion, and   Communications; and Careers. A brand-new Appendix on Careers helps students   better identify potential jobs in the ever-evolving division of marketing.   Readers will begin to understand how marketing impacts consumer and   organizational buying behavior, research, a diversified consumer base,   product planning and positioning, pricing, supply chain management,   wholesale, retail, and personal sales. Rooted in historical ideology with   examples of classic marketing and fashion theories readers will become   well-rounded with practices as they relate to contemporary design. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing   Fashion, \u003c\/i\u003esecond   edition explores in depth contemporary issues such as technology, social   media, market diversity, social responsibility and ethics, ecological   production, and considers effective strategies for various economic climates.   This text explores those who work in this area of fashion and explores   opportunities for readers to pursue in the areas of marketing fashion   products. \u003cbr\u003e \u003cb\u003e\u003cbr\u003eNew   to this Edition\u003c\/b\u003e\u003cbr\u003e- Updated Marketing Industry   Spotlight Interviews\u003cbr\u003e- All new Case Studies that   explore real world examples\u003cbr\u003e- Updated materials addressing digital   platforms and the role of social media in marketing\u003cbr\u003e- New Appendix on careers with   sample resumes\u003cbr\u003e- New marketing plan in the   appendix to allow students to learn key campaign components\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMarketing Fashion \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eSTUDIO \u003c\/b\u003e\u003cbr\u003e-       Study smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e-       Review concepts with flashcards of terms and definitions and image identification\u003cbr\u003e-       Branch out with links to curated online multi-media resources that bring chapter concepts to life\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInstructor Resources\u003c\/b\u003e\u003cbr\u003e-       PowerPoint® presentations include images from the book and provide a framework for lecture and discussion\u003cbr\u003e-       Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 27 November 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 400\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 281 mm; Width 218 mm; Thickness 23 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury Publishing Plc\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9798765109359\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joseph H. Hancock","offers":[{"title":"Paperback","offer_id":67803794473210,"sku":"9798765109359","price":79.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9798765109359.jpg?v=1792469087","url":"https:\/\/shulphink.com\/products\/marketing-fashion-9798765109359","provider":"Shulph Ink","version":"1.0","type":"link"}