{"product_id":"marketing-in-culturally-distant-countries-managing-the-4ps-in-crosscultural-contexts-9783031048340","title":"Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 184 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 June 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031048340\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Giovanna Magnani","offers":[{"title":"Paperback \/ softback","offer_id":45822632853754,"sku":"9783031048340","price":91.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1714156394645_book.jpg?v=1714421740","url":"https:\/\/shulphink.com\/products\/marketing-in-culturally-distant-countries-managing-the-4ps-in-crosscultural-contexts-9783031048340","provider":"Shulph Ink","version":"1.0","type":"link"}