{"product_id":"marketing-management-9781292727035","title":"Marketing Management","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 808 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Pearson Education Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1669g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 275 x 210 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781292727035\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 5 ed\u003c\/p\u003e","brand":"Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen","offers":[{"title":"Paperback \/ softback","offer_id":46272418971898,"sku":"9781292727035","price":75.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1718978202960_book.jpg?v=1719133455","url":"https:\/\/shulphink.com\/products\/marketing-management-9781292727035","provider":"Shulph Ink","version":"1.0","type":"link"}