{"product_id":"marketing-management-a-customercentric-approach-9781529624243","title":"Marketing Management: A Customer-Centric Approach","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 360 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 November 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 778g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 245 x 190 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529624243\u003c\/p\u003e","brand":"Fred Selnes,Even Johan Lanseng","offers":[{"title":"Paperback \/ softback","offer_id":46910577508602,"sku":"9781529624243","price":52.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1732910638840_book.jpg?v=1732951239","url":"https:\/\/shulphink.com\/products\/marketing-management-a-customercentric-approach-9781529624243","provider":"Shulph Ink","version":"1.0","type":"link"}