{"product_id":"marketing-metrics-a-guide-to-measuring-marketing-performance-for-decisionmaking-9781793538321","title":"Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 232 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 08 August 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cognella, Inc\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProvides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781793538321\u003c\/p\u003e","brand":"Donald Roy","offers":[{"title":"Paperback \/ softback","offer_id":49718829875450,"sku":"9781793538321","price":74.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1783703327471_book.jpg?v=1784369309","url":"https:\/\/shulphink.com\/products\/marketing-metrics-a-guide-to-measuring-marketing-performance-for-decisionmaking-9781793538321","provider":"Shulph Ink","version":"1.0","type":"link"}