{"product_id":"marketing-metrics-leverage-analytics-and-data-to-optimize-marketing-strategies-9781398606593","title":"Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eMarketing Metrics is a guide to creating a data-first marketing strategy that leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands, and creates data-driven product strategies. It covers new global laws that impact consumer privacy and data collection and usage and shows how to use data in a non-invasive, secure, and ethical way. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand, and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics, and metrics. Yet too often, they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.\u003cbr\u003e\u003cbr\u003eMarketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations, including Coca-Cola and Mercedes-Benz, it shows how to create a strategy that leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands, and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure, and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 518g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 157 x 234 x 29 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398606593\u003c\/p\u003e","brand":"Christina Inge","offers":[{"title":"Paperback \/ softback","offer_id":44099124756730,"sku":"9781398606593","price":32.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1662761991189_book.jpg?v=1662962023","url":"https:\/\/shulphink.com\/products\/marketing-metrics-leverage-analytics-and-data-to-optimize-marketing-strategies-9781398606593","provider":"Shulph Ink","version":"1.0","type":"link"}