{"product_id":"marketing-tourist-destinations-in-emerging-economies-towards-competitive-and-sustainable-emerging-tourist-destinations-9783030837105","title":"Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eEmerging economies face unique challenges in tourism, such as terrorism, political unrest, natural disasters, and epidemics, which require well-coordinated management and marketing strategies. This book acknowledges these challenges and provides up-to-date knowledge on destination marketing, ideal for upper-level students, researchers, and policymakers. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 302 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 November 2021\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eWhile tourism is a vital economic driver for numerous countries, emerging economies face unique challenges that established destinations in North America, Australia, and Europe typically do not encounter. The potential for terrorism, political unrest, natural disasters, accidents, and epidemics poses significant risks to the growth of tourism in these regions. To mitigate these risks, emerging destinations require well-coordinated management and marketing strategies. However, most texts on tourism destination marketing focus on more advanced countries.\u003cbr\u003e\u003cbr\u003eThis book recognizes the distinct characteristics and challenges faced by emerging tourist destinations, which have profound implications for destination marketing. It highlights the marketing challenges, best practices, and strategies tailored to emerging economies, covering core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation, and the travel decision-making process. By providing up-to-date knowledge on an otherwise under-explored topic, this collection serves as an invaluable resource for upper-level students, researchers, and policymakers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 585g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030837105\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44103116816634,"sku":"9783030837105","price":116.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1646251577559_book.jpg?v=1646933295","url":"https:\/\/shulphink.com\/products\/marketing-tourist-destinations-in-emerging-economies-towards-competitive-and-sustainable-emerging-tourist-destinations-9783030837105","provider":"Shulph Ink","version":"1.0","type":"link"}