{"product_id":"media-analytics-understanding-media-audiences-and-consumers-in-the-21st-century-9781138581036","title":"Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 416 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 June 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 744g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 158 x 236 x 31 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781138581036\u003c\/p\u003e","brand":"C. AnnHollifield,Amy JoCoffey","offers":[{"title":"Hardback","offer_id":47870003446010,"sku":"9781138581036","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761307191786_book.jpg?v=1761463760","url":"https:\/\/shulphink.com\/products\/media-analytics-understanding-media-audiences-and-consumers-in-the-21st-century-9781138581036","provider":"Shulph Ink","version":"1.0","type":"link"}