{"product_id":"modernity-at-the-movies-9780822968467","title":"Modernity at the Movies: Cinema-Going in Buenos Aires and Santiago, 1915-1945","description":"Cinema can both reflect the world as it is and offer escape from it. In Modernity at the Movies, Camila Gatica Mizala explores the ideas of reflection versus escapism and examines how modes of understanding the current moment emerged through the practice of going to the movies in Santiago and Buenos Aires between 1915 and 1945. Using cinema and variety magazines published in both cities, she analyzes the technology, architecture, attendance, behavior, language, censorship, and overall experience of cinema-going. Gatica Mizala brings together the perception and reception of cinema as a modern art form, shifting the focus from the production of films to the experience of the audience when viewing them. By focusing on the audience instead of the films, this study effectively articulates the ways that cinema, as a modern activity, was incorporated into everyday life and discuss what it meant to be modern in early- to mid-century Latin America.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 4 May 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 266\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 229 mm; Width 152 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e University of Pittsburgh Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780822968467\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Camila Gatica Mizala","offers":[{"title":"Paperback","offer_id":67600238969082,"sku":"9780822968467","price":29.04,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9780822968467.jpg?v=1790653106","url":"https:\/\/shulphink.com\/products\/modernity-at-the-movies-9780822968467","provider":"Shulph Ink","version":"1.0","type":"link"}