Skip to product information
1 of 1

Camila Gatica Mizala

Modernity at the Movies: Cinema-going in Buenos Aires and Santiago, 1915-1945

Modernity at the Movies: Cinema-going in Buenos Aires and Santiago, 1915-1945

Regular price £43.65 GBP
Regular price £52.00 GBP Sale price £43.65 GBP
16% OFF Sold out
Tax included. Shipping calculated at checkout.

YOU SAVE £8.35

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Trustpilot 4.5 stars rating  Excellent
We're rated excellent on Trustpilot.
  • More about Modernity at the Movies: Cinema-going in Buenos Aires and Santiago, 1915-1945


Cinema can reflect the world as it is and offer escape from it, and this study explores how modes of understanding the current moment emerged through the practice of going to the movies in Santiago and Buenos Aires between 1915 and 1945. It analyzes the technology, architecture, attendance, behavior, language, censorship, and overall experience of cinema-going, and how these publications regularly engaged with important topics such as morality and urbanization.

Format: Hardback
Length: 272 pages
Publication date: 27 June 2023
Publisher: University of Pittsburgh Press


Cinema possesses the remarkable ability to both mirror the world as it exists and provide a respite from it. In her book, Modernity at the Movies, Camila Gatica Mizala delves into the concepts of reflection versus escapism and explores how modes of understanding the present moment emerged through the practice of going to the movies in Santiago and Buenos Aires between 1915 and 1945. Through the analysis of cinema and variety magazines published in both cities, Gatica Mizala examines the technology, architecture, attendance, behavior, language, censorship, and overall experience of cinema-going. These publications regularly engaged with significant topics such as morality and urbanization, contributing to the growth of a cinematographic audience. By shifting the focus from the production of films to the experience of the audience, Gatica Mizala brings together the perception and reception of cinema as a modern art form. This study achieves a unique perspective by examining cinema not as a standalone entity but as an integral part of everyday life in early to midcentury Latin America. It explores the ways in which cinema was incorporated into the lives of individuals and discusses what it meant to be modern during this period. Through her meticulous research and insightful analysis, Gatica Mizala offers a valuable contribution to our understanding of cinema and its role in shaping the cultural landscape of Latin America.

Weight: 536g
Dimension: 161 x 236 x 25 (mm)
ISBN-13: 9780822947677

This item can be found in:

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details