{"product_id":"neuromarketing-in-india-understanding-the-indian-consumer-9781032931258","title":"Neuromarketing in India: Understanding the Indian Consumer","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 86 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 October 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious \u0026amp; unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032931258\u003c\/p\u003e","brand":"Tanusree Dutta,Manas Kumar Mandal","offers":[{"title":"Paperback \/ softback","offer_id":47870338138362,"sku":"9781032931258","price":19.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761359386169_book.jpg?v=1761467622","url":"https:\/\/shulphink.com\/products\/neuromarketing-in-india-understanding-the-indian-consumer-9781032931258","provider":"Shulph Ink","version":"1.0","type":"link"}